Indigo Music Festival

I'm approaching this project similar to the film festival brief but creating an identity to an fictitious music festival instead. I'm looking at current music festivals to see what the trends are, what works well as well as what is lacking in the current market. The idea is to create an realistic and exciting music festival brand that would be launching for this summers competitive music festival season. The festival brand would have to stand out to be able to entice festival goers away from other big names and established festivals. I have noticed some of the big names festivals brands like glastonbury do not have a great branding as It mainly relies on its history, line-up and name to sell tickets. I intend to create a logo, posters, tickets and a video ident/ad.